Wheel Craft focuses on one thing and only one thing: Delivering the best quality, most beautiful, and most durable handcrafted finishes for BMW, Lexus and Infiniti original equipment (OE) factory tires.
The next-generation finishes of Wheel Craft are stunning in appearance and texture. Their advanced protection properties provide unrivalled durability for beauty and performance for many years.
Which ICE finish would you choose for your luxury vehicle? We are proud to present the Wheel Intro Series. It describes each finish and shows it on luxury vehicle wheels. Part I will feature Bright Ice ™. .
Wheel Craft’s Bright ICE custom wheels are scientifically formulated using advanced technology. This gives “traditionalists”, the classic custom chrome, metallic rim wheel look, of 1960s chrome without all the hassles. Remember…
Both traditional PVD chrome companies and powder coat companies use thick coatings, sometimes as thick as a penny, which are then layered onto the wheels. To make adhesion possible, the wheels are roughened up a little. It takes quite a bit of coating material to create a smooth surface. These types of coatings are more vulnerable to chipping because of the thickness of the coating and the fact that it sits on top of the wheel, but doesn’t bond with it.
It might seem that thicker coatings are stronger and more durable than thin ones. The exact opposite is true.
The ultra-thin Bright ICE film finish technology connects to the fiber of the underlying metal alloy. It ties directly to it instead of a coating that merely sits over it. Bright ICE is also no thicker than a piece paper and creates an inseparable connection across the entire surface. This protective glove offers ultimate protection against:
- Brake dust can cause brake dust to ignite
- Alloy wheel corrosion
- Car wash chemicals
- Salt and seasonal street chemicals
Wheel Craft is the leader in OE wheel finishes. Bright ICE, along with our other top ICE finishes, is applied in a proprietary manner that meets the high standards of durability and color. This ensures luxury wheels that meet the highest quality of craftsmanship.
ICE delivers the best color on the market. We scientifically match every wheel that we make to ensure consistency and quality. You will have wheels that are sharp, shiny, new, beautiful, and distinctive no matter where you go.
Gloss is the next step. Bright ICE and other ICE finishes have a gloss that is the result deep craftsmanship and labor. Wheel Craft is the industry leader in reflectivity. Your wheels will have a more vibrant geometry thanks to a finish that’s scientifically proven to be eighty percent more reflective than a mirror. Our reflective illumination is unrivalled.
This blog will help you understand why Bright ICE offers the 1960s-style, classic PVD custom chrome, silver rim wheels look without all the hassles. Get in Style No matter where you go, contact us to learn more about our custom wheel and rim finishes that are available for factory-installed luxury cars wheels. Dealers are welcome to talk with us about how Wheel Craft can increase customer loyalty, drive unit sales, revenue, and CSI.