Lexus, BMW and Infiniti are beautiful, high-performance vehicles that transport both drivers and passengers from one place to another. They enhance the driving experience and ride, and in so doing, create and nurture relationships between brands and owners.
You can make your vehicle even more beautiful than it is right off the showroom lot. Owners can customize their wheels by applying a coating or finish to them. A variety of aftermarket wheel coating businesses have emerged to cater to this market as wheel customization has become increasingly popular with luxury vehicle owners.
Wheel Craft focuses on one thing and only one thing: Delivering the best quality, most beautiful, and most durable handcrafted finishes for BMW, Lexus and Infiniti original equipment (OE) factory tires.
Custom wheel finishes are made specifically for factory original wheels. As the name implies, factory wheels have been specifically designed for the vehicle in which they are installed. This is an important fact to keep in mind if you are considering customizing your wheels.
Why? To ensure the perfect fit between chassis and wheel, automotive manufacturers spend a lot of time, money, and testing. The average cost to develop a new vehicle is around $1 billion. If the car requires a completely new platform, engine, and transmission, it could rise to $6 billion.
Bruce Belzowski (Assistant Research Scientist, University of Michigan’s Transportation Research Institute) once said that car design is complex. He stated: “You’re looking into hundreds of thousands of parts. They have to work every single time you turn the key, every time the accelerator is pressed, and every time the brake is pressed.” They have to do this for approximately 15 years. They must also pass all government inspections.
What wheels are the best for your car? We believe the answer is obvious at Wheel Craft. Aftermarket wheels are not a good choice. Original factory wheels are the best option. Why would you choose aftermarket wheels over factory wheels that have been meticulously designed to pass inspection?
There is no logical solution to this question, especially when you consider all the gorgeous ICE ™, finishes that we offer. These include the bright and bold gleams of Bright ICE ™, Midnight ICE ™, and the sultry sophistication and racy Matte ICE (1m).
However, the argument for keeping original factory wheels on your vehicle is even more compelling.
Traditional PVD chrome companies as well as powder coating companies use thick coatings, sometimes as thick as a penny, which are then layered onto the wheels. To ensure adhesion, the wheels are roughened up a little. It takes quite a lot of coating material in order to get a smooth surface. These types of coatings are more vulnerable to chipping because of the thickness of the coating and the fact that it sits on top of the wheel, but doesn’t bond with it.
Our ICE ultra-thin film technology, which connects with the fibers of the underlying alloy, is exclusive to Wheel Craft. It ties directly to the material, rather than a coating that merely sits over it. Our ICE finishes are thinner than a piece paper and create an inseparable bond that runs across the entire wheel’s surface. This protective glove offers ultimate protection against the harmful elements.
This blog will help you understand why choosing ICE ultra thin film finishes specifically for original equipment wheels is a better choice than traditional or aftermarket wheel coatings. Get there in style, then visit wheelcraft.com. Contact us to learn more about our custom wheel and wheel finishes for factory luxury cars wheels. Dealers are welcome to talk with us about how Wheel Craft can increase customer loyalty, drive unit sales, productivity and revenue, and improve CSI.