Wheel Craft focuses on one thing and only one thing: Delivering the best quality, most beautiful, and most durable handcrafted finishes for BMW, Lexus and Infiniti original equipment (OE) factory tires.
The next-generation finishes of Wheel Craft are stunning in appearance and texture. Their advanced protection properties provide unmatched durability that will ensure beauty and performance for many years.
Which ICE finish would you choose for your luxury vehicle? We are proud to present the Wheel Intro Series. It describes each finish and shows it on luxury vehicle wheels. Part II will feature Black (ICE(tm),black) wheel finish.
Wheel Craft’s Black ICE custom finish is the best choice for customers looking for the most reflective and high quality finish on luxury wheels. Black ICE is available on all BMW, Lexus, and Infiniti models.
Both traditional PVD chrome companies and powder coat companies use thick coatings, sometimes as thick as a penny, which are then layered onto the wheels. To make adhesion possible, the wheels are roughened up a little. It takes quite a lot of coating material for a smooth surface. These types of coatings are more vulnerable to chipping because of the thickness of the coating and the fact that it sits on top of the wheel, but doesn’t bond with it.
It might seem that thicker coatings are stronger and more durable than thin ones. The exact opposite is true.
The Black ICE ultra thin film finish technology connects to the fiber of the underlying metal alloy. It ties directly to it instead of a coating that merely rests on it. Wheel Craft’s Black ICE finish, which is no thicker that a piece paper, creates an inseparable connection across the entire wheel’s surface. This protective glove offers ultimate protection against:
- Brake dust can cause brake dust to ignite
- Alloy wheel corrosion
- Car wash chemicals
- Salt and seasonal street chemicals
Similar blog: Learn about Wheel Craft’s bright ICE (tm). Custom luxury wheel finish
Wheel Craft is the leader in OE wheel finishes. Black ICE, along with our other premier ICE finishes, is applied in a proprietary manner that meets the high standards of durability and color. This ensures luxury wheels that meet the highest quality of craftsmanship.
ICE delivers the best color on the market. We scientifically match every wheel that we make to ensure consistency and quality. You will have wheels that are sharp, shiny, new, beautiful, and distinctive no matter where you go.
Gloss is the next step. Black ICE’s gloss and other ICE finishes are the result of extensive craftsmanship and labor before our finish is applied. Wheel Craft is the industry leader in reflectivity. Your wheels will have a more vibrant geometry thanks to a finish that’s scientifically proven to be eighty percent as reflective than a mirror. Our reflective illumination is unmatched.
Our thin film finish gives you a brighter color on your alloy wheels. Thin coatings can “mute” the intensity, but Wheel Craft’s ultra thin reflective properties allow for the richness that luxury vehicles deserve.