You expect your BMW, Lexus or Infiniti to perform well wherever you take it. You’re getting a premium product and deserve the best.
Unfortunately, all drivers face the same reality – BMW, Lexus and Infiniti, as well as damaging brake dust.
Tiny brake dust grains, which are essentially metallic particles, fly off your brake pads and rotors when you apply brakes. They then land on your wheels. This can happen to all vehicles, but it is more common in BMWs and luxury cars with high-performance brake systems. Hot brake dust can cause wheels to sear if it comes in contact with their clear coat or top. Over time, brake dust can build up on the finish and cause it to deteriorate. Brake dust has effectively stripped your wheels’ protective coating. This makes the alloy unattractive and is not what luxury car owners want. It is also susceptible to corrosion, which can lead to the destruction of the wheels.
What should you do? There are three options.
- You can stop driving and enjoy the clean brake dust-free wheels while the vehicle is stationary at the spot of your choice. This is not an option.
- You can find information on forums and websites for auto enthusiasts that allow brake dust sufferers to share their tips and tricks with other people. Some examples:
- “Try a phosphoric acid-based wheel cleaner.”
- Use a scrub brush and chemical gel. Try it! If it doesn’t work, try an iron extractor. This stuff works miracles!
- You will need to blast the wheels with high pressure water, spray on a wheel safe cleaning solution, agitate the solution to reach all sides and then apply a protective wax coating.
- Get the Wheel Craft luxury ICE finish you want and eliminate brake dust. This will save you time, money, and a lot of manual labor. It takes about one minute to clean ICE-finished wheels.
Consider this: Would you rather spend money on wheel wax, degreasers and iron extractors than to spend hours manually cleaning your wheels (and risking scratches or clear-coat damage)? You could also invest in durable Wheel Craft ICE wheels that are dust-resistant and beautiful. To clean your wheels, you can use soap and water and a sponge or soft cloth.
Our ICE ultra-thin finish technology at Wheel Craft connects to the fiber of the underlying metal alloy. It ties directly to it instead of a coating that merely sits over it. Our ICE finishes are thinner than a piece paper and create an inseparable bond across all surfaces of the wheel. This protective glove offers ultimate protection against:
- Brake dust can cause brake dust to ignite
- Alloy wheel corrosion
- Car wash chemicals
- Salt and seasonal street chemicals
Our exclusive warranty of five years covers all Wheel Craft finishes.
This blog will help you understand the harmful effects of brake dust and how to remove it from your wheels. Get in Style No matter where you go, visit wheelcraft.com. Contact us to learn more about our custom wheel and wheel finishes for factory-installed luxury cars wheels. Dealers are welcome to talk with us about how Wheel Craft can increase customer loyalty, drive unit sales, productivity and revenue, and provide CSI.