On a sunny day in California, you’re driving along the famous Pacific Coast Highway in your Lexus, BMW, or Infiniti. Your cashmere sweater wraps wistfully around your neck. Cal Tjader’s Latin Quartet creates a soothing vibe on the stereo. The salty breeze flows effortlessly through your flowing locks.
The most impressive thing about your ride is the beautiful and sleek wheels. You look great, but those wheels…
You wake up from your dream and can’t shake it, so you go to the Lexus, BMW, or Infiniti dealer. Wait, the wheels on showroom floor vehicles are not the same as those on the lot. They’re just different.
You are witnessing the clash between intuitive biases and harsh realities. Intuitive bias, as the name suggests, is a preconceived notion about what you expect from something. This could be a product, service or smell. You had a vision of beautiful, gleaming wheels that would positively affect your mind. But when you saw the vehicles in person, especially base models, those wheels did not match your expectations. These were base model wheels. Functional, sure, but not stylish enough to make you “Arrive in Style”.
Most people first see wheels on their cars or SUVs. Studies support this. If you want to spend money on a well-engineered vehicle, the wheels should look amazing no matter what. Wheel Craft believes that no matter where the wheels of your dreams are, they should be in your reality. We believe you should trust your instincts and insist on the best quality, durable, and memorable finish.
Wheel Craft is here to help you. Wheel Craft can customize the custom (TM) wheel finish to meet your highest expectations. Our next-generation finishes are beautiful in appearance and texture. However, their superior protective properties ensure that they last for many years. We offer a 5-year limited warranty on all wheels installed by authorized automotive partners.
If you imagine yourself zipping along America’s great byways, running errands, or sitting at home munching popcorn and watching the TV, give your intuition a knowing wink. Our proud company will ensure that your expectations and reality are perfectly aligned.
This blog will help you see how intuition bias can be used to create the best custom wheel finishes. Get in Style No matter where you go, contact us to learn more about our custom wheel and finish options for factory-installed luxury car wheels. Dealers are welcome to discuss how Wheel Craft can increase customer loyalty, drive unit sales, productivity and revenue, and improve CSI.