Automotive is highly competitive. Dealerships seek out competitive advantages in order to increase profitability and strengthen their leadership positions in the markets that they serve.
We at Wheel Craft understand. We understand that wheel finishing is a key part of our business. We want to provide unique experiences that will give our customers a sense of luxury, performance, and empowerment at all times.
Our business model is designed to provide significant profit opportunities for your dealership.
Participating in the Wheel Craft Original Factory Wheel Program can be a win-win move for your entire business. Consider:
Sales Department:
- Improves customer experience – Wheel Craft is focused on providing outstanding customer experiences, from initial inquiries to purchase and installation. We aim to create customers that last a lifetime.
- Customers are empowered – They choose the finish that suits them best.
- Increases unit sales – Wheel Craft helps to create and sustain market awareness online and drive customers to your dealership so they can see the product in person.
- Increase showroom traffic – Vehicles with Wheel Craft finishes create showroom buzz.
- Brand integrity maintained – Our proprietary next-gen finishes are applied to factory wheels only. This is not an aftermarket product which could compromise durability, handling, or performance.
- Your customers will be delighted with the 5-year standard warranty we offer against brake dust, chipping, peeling and color separation. We also cover corrosion and damage due to road salts and other car wash chemicals.
- Dealer trade guarantee – Wheel Craft will reimburse your dealer for moving wheels between preloaded cars in the case of a customer trade. Our dealer trade guarantee will help you distinguish your inventory, reduce risk and eliminate the front-of-store risk.
Parts Department
- Wheel Craft is the central point of control for all program activities. It receives and returns cores in order to complete the exchange process. This takes the burden off your shoulders. Parts Department revenue can be boosted by our custom wheel finishing program, which facilitates cross-department sales.
- Wheel Craft eliminates all dealer inventory risk. We invest 100% in inventory. To facilitate easy and quick exchanges, we have a dedicated stock of factory wheels. Dealers do not need to invest or hold inventory.
- Wheel Craft helps secure dealership business model – Wheel Craft works seamlessly with Fixed Ops models.
Service Department:
- Facilitates fast turnaround – Wheel Craft offers a 5-day guarantee on all orders. This guarantees quick customer fulfillment without the need to racking cars or pulling wheels.
- Customer service, revenue and CSI are all driven
- Helps nurture a premium image for your dealership
- Maximum labor rate profitability
- Increased sales opportunities – Wheel Craft’s customer advertising is designed to increase traffic to the Service Department and expose the dealership.
F + 1 Department:
- Team building with sales – F+I can help you stress the benefits of tire and wheel protection plans when your Sales Department displays cars equipped with dressed wheels.
- Increases sales team relationships and leverages protection products
- Customers are attracted to you
Find out how the Wheel Craft Exchange process works.
Your customers demand nothing less from luxury brands such as Lexus, BMW and Infiniti. The Original Factory Wheel Program by Wheel Craft is designed to allow dealers to offer their customers the best quality and most durable wheels available. They can be confident that they will receive 100% support from us. It helps to increase customer loyalty and revenue.