You can always improve on what you do. It doesn’t matter where you work, how you do your job, or why. Your products and profession may be at their best, but your personal qualities could be what defines your success as a citizen or family member. Progress is possible; it is a fact.
Our people at Wheel Craft are focused on one thing and only one thing: Delivering the best quality, most beautiful, and most durable handcrafted finishes for BMW, Lexus and Infiniti original equipment (OE) factory tires.
The next-generation finishes of Wheel Craft are stunning in appearance and texture. For many years, their advanced protection properties have provided unrivalled durability for beauty and performance.
We are proud of the custom wheel finishes we offer, and so are our customers. We are not satisfied with the status quo. We strive to exceed our standards and achieve perfection. While we aim for the highest quality in our operations, we never settle for less. This attitude is shared by everyone in the company, from shop workers to the top of the management and executives.
It is a lofty goal and a bold one. We use original factory wheels from Lexus and Infiniti, BMW, and other luxury vehicles, which vary in size and composition. We also use different types of polishing techniques and tools. Our materials have complexity, but there are opportunities to reexamine and improve our processes. Our production team meets to discuss the day’s production and to plan for future product and process testing. This is also a time to share ideas and inspirations to help us produce the best luxury wheel/rim finishes available for Infiniti, Lexus, and BMW factory-installed wheels. Participation is encouraged and expected. Every person sees the products and processes that surround them from the perspective of their specific role. These perspectives and insights are invaluable to Wheel Craft and any company looking to improve.